How to use this Toolkit:
Each section offers practical guidance and tools.
You can dip into individual sections as needed or work through the toolkit.
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P004 → Branding & Storytelling
Why your story matters
Every loaf, apple, and jar carries the story of where it came from. Local food marketing works best when it’s real, when people can picture the land, the growers, and the care behind the product. Your brand is how you share that story with the world.
The power of storytelling
• Builds trust and loyalty between producers and customers.
• Helps your food stand out in local markets and online.
• Strengthens connection to place, values, and people.
Keep it personal and place-based: Tell people who you are, where you grow or make your food, and what matters to you. Show real faces, fields, and kitchens. Include people in your photos, not just products.
Your unique story and identity
A clear and honest story helps your customers remember you and share your work with others. Use these prompts to shape your brand identity.
Story Canvas Prompts
• Who we are → What we stand for.
• Our product → What makes it different.
• Our promise → What we want people to feel.
Mini-Checklist for Branding
• Use consistent logo, colours, and fonts.
• Keep labels clear: origin, ingredients, date, and producer info.
• Add a simple tagline or short paragraph that captures your story.
• Use good lighting, natural textures, and real people in photos.